The single-most important step in any service within the beauty industry is the client consultation. As professionals, our approach to the consultation is integral and can determine whether or not we help our client find what they’re looking for in our service to keep coming back for more. For the professional, it is the pivotal moment to establish rapport and gain invaluable trust. We don’t just want to ask benign questions to hit our mark - we want to CRUSH the consultation by allowing the client to feel safe expressing their concerns so we can better customize our service to help them reach their goals. By providing a positive, thoughtful and intuitive consultation, you will not only distinguish yourself in your market; you will unlock the code to providing exceptional client care while securing recurring appointments, referrals and, ultimately, a better stream of income. In this presentation, you will gain the knowledge necessary to help you initiate an effective consultation with new and existing clients to determine a true client connection - and grow your business as a result. You will:
- Understand how to ask the right questions and become a better listener to truly serve your clients’ needs;
- Understand your demographic and address their particular concerns and goals to integrate into your services; and
- Understand how to successfully foster new relationships while nurturing existing ones so to increase your clientele, thereby increasing your revenue. Communication is the key to success. Let’s help you master the client connection!
